Tips to Help You When Choosing Ecommerce Marketing Platform
The popularity of eCommerce has increased in the past years. Online sales are expected to rise in the future. Having an eCommerce site is vital if you are selling products and services. This is in order to capitalize on online sales growth. You can choose to hire a web developer to start your business. However, the costs can interfere with your ability to rapidly grow. By looking for an eCommerce marketing platform that is developed will end up saving you money and time. The challenge is the many options that are available. This makes it a challenge to select the right one. Below are a few things to consider when selecting an eCommerce marketing platform.
The first thing to consider is pricing and payment. It is important to know what you will pay. All platforms charge a monthly fee. The price will be determined by the platform you select. You can choose a self-hosted or hosted platform. Also, consider the processing fees that will be charged on the platform. You should not compromise the things that you need for a low price.
Make comparisons of different platforms to create a budget. You need to put into consideration what the customers are paying. There are some platforms that dont provide payment through third party vendors like PayPal. This could result in a significant inconvenience to your customers. You should first decide on the forms of payment you need to accept and consider this when comparing different eCommerce platforms.
It is important you consider the integration and plugins. These platforms have tools that you can incorporate in your business. Your type of business will help you decide on the plugins that are ideal for you. There are some popular plugins like accounting plugins, email marketing tools and apps to assist in shipping your products. You need an eCommerce platform that is SEO friendly. This way your business will be ranked highly in search results.
Select an eCommerce platform that is mobile friendly. Most searches are done on mobile devices. Customer service is vital for any business. Server downtime, software outages can prevent your customers from getting access to your business.Your servers may crash at some point, this can have a great impact on your brand image and revenue.Knowing that you have someone to call anytime will help to get things running.
Have a look at every platforms customer service. They need to be available 24/7. Security is also vital when choosing an eCommerce platform. A sketchy website means that no one will want to provide their credit card information. Select a platform that supports HTTPS/SSL. This will ensure a secure and safe checkout. Ensure that the platform is Payment Card Industry (PCI) compliant.